Pay Per Click Advertising

Driving traffic to your website is critical for ensuring that your marketing campaign is a success.  Pay Per Click advertising is one of the most popular ways people drive traffic to their sites.  Abbreviated as PPC, Pay Per Click advertising is considered as targeted marketing.  Unlike banner ads or other types of marketing, PPC advertising ensures that you only pay for advertisement that works.  With a PPC campaign you pay every time someone clicks your link, ensuring that your advertising dollars are not misspent or wasted.

The great advantage to using Pay Per Click advertising is that you will always show up in the top search results, and you don’t need to worry about paying for wasted advertising space.  With other forms of advertising, the method was based upon impressions.  For example, you would pay every time your ad was displayed.  This had many drawbacks, if your ad was displayed on the bottom part of a website, you ran the risk of paying for impressions that weren’t visible.  When compared to banner advertising, there is no doubt that PPC advertising is more effective.

When you view a search result on Google, you’ll see two types of links.  The top and side links are sponsored or PPC ads.  Underneath those, you’ll find organic search results.  These are the results that were returned based upon the content of the websites.  It is best to use both organic and PPC advertising.  By having keyword rich content as well as PPC you can ensure that your site will receive plenty of visitors.  If you are new to PPC advertising, you can set your budget at a small limit and begin your campaign.  This will give you the liberty of trying a campaign without feeling that you have invested too much.  PPC is a great way to drive traffic to your site and is an important component in your affiliate marketing program.

The Importance of Keywords

Every website and blog is governed by the keywords it contains.  Organic search engine placement is determined by the use of niche keywords.  Search engines use spiders and robots to crawl through websites on a regular basis.  They identify websites and categorize them according to the content that the site contains.  If you want to be found in search engines by certain search terms, you must make sure that your website or blog contains those words in your content.

It may seem simple at first; just add a few of your selected keywords to your website and you’ll get the search engine placement you want.  It’s not that simple.  Too many search words or keywords are considered Spam and can get your site removed from the top search engines.  You must use your keywords appropriately and within context for the purpose of your site.  Using keywords correctly will increase traffic to your site and ultimately increase sales.

If you use Pay Per Click advertising you’ll need to learn the best keywords for your site, as you will be buying these words.  There are several excellent tools available online that will help you monitor and track the most important keywords for your site.  Researching the best keywords is one of the most important steps that you can take.  It will ensure that you are creating content needed for organic search placement, as well as help you determine the best keywords for your Pay Per Click campaign.  Google AdWords and WordTracker are two excellent programs that you can use to determine the best keywords for your site.

Some important points to remember is that you should always use the plural form when choosing keywords.  For example if you choose E-book and not E-books, your site won’t show up if someone searches for E-books.  If you use E-books, your site will show up if someone searches for the term “E-book” because the word E-book is within the plural form E-books.  Also, use keyword phrases and not just keywords, and include them in your site’s Meta Tags as well.  Keywords are essential to your affiliate marketing campaign choose them wisely.