Pay Per Click Advertising

Driving traffic to your website is critical for ensuring that your marketing campaign is a success.  Pay Per Click advertising is one of the most popular ways people drive traffic to their sites.  Abbreviated as PPC, Pay Per Click advertising is considered as targeted...

The Importance of Keywords

Every website and blog is governed by the keywords it contains.  Organic search engine placement is determined by the use of niche keywords.  Search engines use spiders and robots to crawl through websites on a regular basis.  They identify websites and categorize...